ARC is an office campus of thousands of possibilities, where dreams and deeds have always loomed large. In autumn 2024, we created an asphalt painting that brings ARC’s big thinking to life in a spectacular way, redefining the conventions of commercial real estate marketing.

At the heart of the “Do bigger things” painting on ARC’s helipad lies a vision of ambition, fresh ideas, and eternal optimism. “Do bigger things” is not just a slogan, but an attitude and philosophy that defines ARC, encouraging everyone to think bigger and achieve greater things.

The “Do bigger things” painting was created in collaboration with marketing agency Avidly and painter Jesse Pasanen. The aim was to visualize ARC’s customer promise in an insightful way, to highlight its unique history as a former Nokia house, and to mark its location on the shores of Keilaniemi in a striking fashion.

Watch the Making of video of the painting and discover the thousands of possibilities ARC has to offer!